Northeast Ohio News

Hudson Marketing Firm Invited to Participate as Judge in National DECA Competition

HUDSON, OHIO (January 28, 2010) – Chris Brown of Marketing Resources & Results, a strategic marketing firm in Hudson, Ohio, will be judging the annual DECA District Competition for Northeast Ohio high school students held at Kent State University. DECA is a channel for students to compete against their peers for recognition of skills necessary in the field of marketing.

“Participants compete in written and role-playing events, which simulate actual business situations,” explained Chris Brown, president of the marketing firm. “It’s great to be a part of the judging process because it helps these students actually gain experience of practical, realistic situations encountered on the job.”

The students are judged by business people in their specific occupational area. Brown will be judging the “Buying and Merchandising Team” Decision Making Event. In her role as an executive for the mock business, she will judge the participants on communication, analytical, and production skills as well as teamwork, priorities and time management, and economic competencies. The district competition will take place on February 2, 2010 in the Student Center at Kent State University.

DECA is an international association of students and teachers in marketing, management and entrepreneurship in business, finance, hospitality, and marketing sales and service. More than 56 years ago, DECA organized around an ambitious goal: to improve education and career opportunities for students interested in careers in marketing, management and entrepreneurship. Membership includes 180,000 students and advisers throughout the United States, Canada, Mexico, Puerto Rico, Guam and Germany.

About Marketing Resources & Results
Since 1998, Marketing Resources & Results has helped companies profitably launch new products, market their business and build brand names. The firm serves companies nationwide in developing strategic marketing plans and provides market research, sales presentations, graphic design, printing, public relations, press releases, direct mail programs, and other marketing tactics designed to help companies achieve their sales and marketing goals. For more information, call 330-656-9793, or visit www.resources-results.com.

HUDSON, OHIO — (Jan. 25, 2010) UFit2 personal training studio is set to on Feb 1, 2010. Ufit2 offers small group personal training, private one-on-one training and progressive fitness programs for all fitness levels. Reserve your spot now online at www.ufit2.com.

UFit2 is a personal training and fitness resource center for men and women of all ages, and all levels of fitness. It uses bodyweight exercises, resistance training, and flexibility drills to build strength, improve movement, and facilitate weight loss. The mission of UFit2 is to become a trusted resource for personalized fitness and nutritional guidance from a qualified, approachable and friendly professional.

For more information or to sign up for the next session of classes, visit the website at www.ufit2.com.

AKRON (January 19, 2010) — Buckeye Digital Video Services suggests that small businesses who want to host a short video of their company on their website take advantage of a special program they are promoting with TurnHere.

To take advantage of three months of a custom video hosted on your own website, click on the link to TurnHere and select the button that says “Get Started.”

Fill in the information and for the Filmmaker Referral, simply enter “Becky Osborn – Buckeye Digital Video Services“.

Filming and editing are free as well as 3 months of use of the video on your website. After the three months you have the option of signing up for $19.99 per month to continue to include the video on your website.

A 60-second video on your website can tell your story, connect with customers and boost your online visibility — generating more business.

There’s no obligation, no hidden charges and no payment information required up front. Get a 60-second video that profiles your unique products and/or services, shot on location, at a place you choose, by a TurnHere professional filmmaker. Learn about your package options by clicking on this link.

Hudson Marketing Firm Helps Businesses Find a Way to Generate More Qualified Leads in the Upcoming Year

HUDSON, OHIO (January 12, 2010) – Marketing Resources & Results, Inc., a marketing firm specializing in strategic marketing and planning, suggests taking stock of your marketing efforts and to pull together your 2010 plans with a marketing checklist.

“The New Year is a time to set goals. Not only individuals, but businesses too create resolutions for improvement,” said Chris Brown, President of Marketing Resources and Results. “Now is the time for business professionals who are responsible for the sales and marketing results to dedicate their time and resources to attract new customers and capture market share in 2010.”

Brown identified ten proven techniques to get stronger, more qualified leads and to focus businesses efforts on turning prospects into customers.
1. Niche your Target Market
2. Define your Marketing Measurement
3. Craft your Tag Line
4. Practice your 30 Second Commercial
5. Focus on Visual Branding
6. Review your Website
7. Consider your Press Release Program
8. Develop your Speaking Engagements Calendar
9. Improve your Online Profiles
10. Take the Next Step.

Brown suggests to improve one small thing about marketing your business every day and to keep track of your marketing accomplishments so you can see progress. Her outsourced marketing firm helps create clients’ strategic marketing plans and executes the tactics of their marketing plan. The firm becomes a partner to enable businesses to leap ahead, improving their results and ability to attain their New Year’s marketing resolutions.

About Marketing Resources & Results
Since 1998, Marketing Resources & Results has helped companies profitably launch new products, market their business and build brand names. The firm serves companies nationwide in developing strategic marketing plans and provides market research, sales presentations, graphic design, printing, public relations, press releases, direct mail programs, and other marketing tactics designed to help companies achieve their sales and marketing goals. For more information, call 330-656-9793, or visit www.resources-results.com.

AKRON (January 7, 2010) — AM Akron Toastmasters, one of the largest Toastmasters International clubs in Ohio, has recently launched their new website www.AMAkronToastmasters.com, which provides members and potential members to learn more about the organization.

The club is open to new members. A.M. Akron Toastmasters Club Cordially invites interested parties to attend the award winning meeting every Wednesday morning from 8:00-9:15 a.m. Continental breakfast is provided by Fairlawn Country Club cost $6.00. Interested parties should RSVP to the president@amakrontoastmasters.com.

Many of the current members are profiled on the website.

The meetings are held at 200 N Wheaton Rd. Akron, Ohio 44313. For directions, visit the AM Akron Toastmasters website.

Award-Winning Branding and Design Firm Rebrands Company with Recent Move

TALLMADGE, OH (December 15, 2009) – Taylor & Yaquinto Design is pleased to announce the recent launch of the rebranding of their company to 78 Design House and their move to a new location in a fully-renovated 1888 historic building just off the circle in Tallmadge, Ohio.

“As a company that specializes in creating brands for our clients, we realized we too could use an update and new marketing campaign,” Todd Yaquinto, Creative Director. “It made sense to look at renaming and branding our business at the same time as the relocation of the company.”

The name “78 Design House” was inspired by the company’s new address and builds on the reputation the company has developed over the years. The company was most recently located in Akron’s Merriman Valley in the former Bally Building. The goal of the design agency is to provide clients with a variety of creative advertising solutions placing a priority on personal attention and prompt service.

With more than twenty years of award-winning experience with local and national accounts, Taylor and Yaquinto Design has earned a well recognized reputation for strong corporate identity, packaging and sales collateral design. The studio of 78 Design House is a natural extension of the company encompassing websites, print advertising, POP displays and many other forms of design.

78 Design House, a Taylor & Yaquinto Design company, specializes in creating branding and advertising with exceptional recognition through design solutions. The company provides clients with logo development, retail package design, websites, catalogs, and sales materials. The firm has been recognized nationally by Lowe’s Visual Standards for the outstanding retail packaging created for Summit Lighting of Barberton and was most recently recognized as a 2009 Housewares Design Award Honoree in the Home environment category for their point-of-sale display created for the Cleveland-based Germ Guardian.

For more information about 78 Design House or Taylor & Yaquinto Design, visit the company’s website at www.78designhouse.com.

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Media Contact:
Todd Yaquinto
330-836-1600
Todd@78designhouse.com

NORTHEAST OHIO (Dec. 11, 2009) — While Google Adwords have long been marketed by Google as a do-it-yourself marketing tool, many potential advertisers never make use of an Adwords marketing campaign to drive internet traffic to their website because of the complexity in getting a program started.

“We’ve been serving our clients with Adwords campaign for about 5 or 6 years now,” explained Chris Brown, owner of an Ohio-based marketing firm. “Some have tried to use Adwords, but found it too time-consuming to set up the program. Others realize it is a real value to have a marketing firm manage their Adwords advertising program for their company.”

Many local companies don’t realize that the ads can be focused by geography, so that none of the advertising is wasted. Or they want to limit the ads to only the times of day that they company is open. Again, these parameters can be accomodated, but the advertiser has to know how to work the program interface, which can be intimidating .

By outsourcing marketing projects, like Google Adword campaigns, clients are not tied up trying to figure out the right amount to bid, or should they use content placement ads. Each step in the Adwords set up has layers of choices and in order to have an effective campaign, the advertiser has to make informed choices.

Companies that wish to advertise using Google Adwords should contact Marketing Resources & Results at 330-656-9793 or visit the company website for additional information about advertising with Google Adwords.